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What is digital printing?

Digital printing is a form of art commonly mistaken with traditional printing. Even though they go hand in hand, they are not the same thing. Getting something from screen to your page is not as easy as it may seem.

It is a graphic design process which aims to come up with a digital form such as .indd, .psd, or .tif printed on material such as metal, ceramics, or paper. It is, therefore, not about producing documents in hard copy. It is mostly done for brand awareness and product marketing.

Here Print Hub going to share some important aspects you should know about digital printing.

Digital Printing


Resolution is one of the most important aspect in digital printing. If it is not right, you may end up with blurry or incoherent pictures. Dot Per Inch (DPI) is the most important measure for print output. It represents the number of dots on a square inch of your printed page. To get the best results, consider setting your DPI to a maximum of 300. Resist the temptation of going higher as it may cause your file to look too large. DPI is not the same as Pixel per Inch (PPI). PPI represents the density and not several dots in every square inch of screen space. It is, therefore, not applicable to print design.


Design is done for various reasons so there are different types. Some of the most common ones include; business cards, poster printing, PVC banners, label and packaging design, book cover design, brochure design, flyer design, and shopping bag design. The type of design you choose is dependent on your product and the effect you hope to achieve.

All design is founded in the five design principles: balance for stability and structure, hierarchy to create organisation and direction, a contrast to generate impact and highlight important areas, repetition to unify and strengthen and alignment to create a sharper, clearer outcome.

Bleed Lines

Documents that go to a printer most have bleed lines because they make it possible for the printer to hold on to the print surface. If you are designing to the edge of a page, your file should have at least three mm or .25 in. bleed line.

Physical Appearance

You are designing for a physical object so you must consider its general feel. If, for example, you are designing the case of a book, take note of how it will be assembled. Consider the folds, curves, and other parts of the cover.

Proof Reading

Even though this may sound obvious, plenty of people ignore it. If you end up with a spelling error, it is impossible to correct it. You will, therefore, have wasted your time and money. Once you know the text you want in your print design, write it down and check for spelling and grammatical errors. Ensure that your pronouns are correct and that you spell your company name right. Some words that are commonly misspelled include; your, you’re, its, it’s, their, there, quiet, quit, and more.

If you are looking for quality digital printing, consider Print Hub. We offer you high-quality graphic design and printing solutions including logo design and business stationery through to leaflets, brochures, and package design. Find out more about digital printing.

Regards: Print Hub Vic